Creative
Energy
Marketing, Merchandising, Promotional Design
Creative Energy is an agency where I focused on developing promotional materials and fresh content for multiple brands, including the agency’s own blog. The goal was to create engaging materials that aligned with each brand’s unique voice, ensuring cohesion across all channels.
The project involved crafting creative strategies and executing marketing assets that helped shape and elevate each brand’s identity, delivering consistent and relevant messaging.
Pal's
Pal’s Fast Food tasked us with relaunching their iconic ‘Tender Pork Loin Biscuit’ through bold, eye-catching graphics. The goal was to infuse personality into the product with vibrant typography and design, generating excitement across Tennessee and Virginia.
The result was a fresh, dynamic look that celebrated the product's nostalgic appeal while making it feel modern and unique.
Texas Pete
Texas Pete’s Hot Sauce presented a challenge: design t-shirts for their rodeo events, incorporating the phrase “This Ain’t Our First Rodeo.” The goal was to create a fun, bold design that captured the brand’s spirit while paying homage to the southern rodeo culture.
We took advantage of Texas Pete’s iconic logo and sauce bottle, playfully featuring a cowboy riding the bottle like a bull. Paired with lively southern typography, the design brought the brand’s personality to life while connecting with the excitement of the rodeo scene.
Yella’s
Yella’s tasked us with creating promotional material for their Instagram and in-store signage to launch their limited-time hand-spun Pumpkin Spice Shake. The goal was to capture the seasonal excitement while reflecting the fun and playful energy of the brand.
We designed engaging visuals that highlighted the shake's festive appeal, adding sprinkles for a touch of whimsy to make the product stand out both in-store and online.
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