Azalea's

Market

Branding and Visual Identity, Marketing

Azalea’s Market is a group project created in response to a challenge from the City of Atlanta: design a grocery store that provides fresh, accessible food in a downtown Atlanta food desert. The goal was to craft a brand identity independent of the city yet reminiscent of it, one that could be replicated in other areas facing similar challenges worldwide.

Azalea’s Market is designed to be approachable and community-focused, embodying the resilience and spirit of its namesake, Georgia’s state wildflower.